Even though many museums still tend to have a conservative style of presenting their exhibitions, a great number of these institutions understand that ´modern times call for modern measures` and are, therefore, constantly making an effort to explore different ways to better connect with their public. And right now that means incorporating augmented reality experiences.
Whether examining a priceless collection of ancient treasures or exploring an exhibit of historic war artifacts, museums have always provided an exceptional way to preserve and educate the public. But now institutions are aiming to make museum experiences more interactive and engaging, hoping to attract the next generation of visitors with technology. Living in a digital age, people are already used to holding up their smartphone and other mobile devices to take pictures. Scanning an AR object with the device can easily fit into the museum experience.
An AR app is for example a wonderful tool that can add content to the displayed artwork. It also invites visitors to step inside the artworks by themselves. Augmented reality allows objects to tell their stories, reveal information and interact with users in real time. Through mobile apps, museums can provide supplemental information about an exhibit or the museum itself; or as a personalized mobile guide through the museum collection or gallery spaces.
AR is a technology that imposes layers of virtual content on the real environment, enables a smartphone or tablet user to aim the device at a designated point and watch a still scene come into life. For museums, the appeal of AR is clear –the technology allows rich media content such as graphics, animations, and videos to be layered upon real environments, which provides a way for museums to bring collections to life.